Case study

Green City and Green City II: everything we did and what the numbers showed

Projects

Green City, Green City II

Location

City kvart, Podgorica

Period

Since August 2025

Services

Strategy, content, ads, video, website

Website

green-city.me →

Two residential projects in City kvart, the same team. Over 14 months: 14 Meta campaigns, 99 ads, 368 calls from ads and 380 inquiries through the form. Here it is, all in one place.

Numbers

In total, from the first campaign to today

1,448,193

ad content views

7,417

link clicks

368

calls from ads

175

messaging conversations

380

inquiries through the website form

ads across 14 campaigns

Two projects

Green City II doesn't start from scratch

We presented Green City as a completely new story. Green City II is a project the audience already knows, so the communication answers the buyer's specific questions: the location, the complex, the current phase and the apartment mix.

Green City

A complex of six blocks

Campaigns

11, 10 September 2025 to 1 August 2026

Ads

Views

1,269,293

Link clicks

5,355

Calls

242

Messaging conversations

175

Inquiries through the form

150

Green City II

Building C, 80 apartments

Campaigns

3, ongoing since 29 September 2026

Ads

Views

178,900

Link clicks

2,062

Calls

126

Messaging conversations

No campaign

Inquiries through the form

230

0.70

calls per 1,000 views in Green City II, compared with 0.48 in the first project

11.5

link clicks per 1,000 views, compared with 7.9

29%

lower cost per call than in the first project

What we did

Oglas: Green City II, novo poglavlje stanovanja

Meta ads

14 campaigns and 99 ads, from reach to calls.

Video and drone

A promo film, animations and drone footage of the construction site.

Website

green-city.me and a landing page for Building C.

Social media

Content plans, maps, apartment layouts and animations.

Outdoor

A billboard, a backlit panel and an LED screen in Podgorica.

The new symbol

of City kvart.

Strategy and communication

The narrative, slogans, a communication guide and a brand book.

Green City

Google ads

Search campaigns since May 2026.

A catalogue and printed materials.

368

calls from ads

380

inquiries through the form

Measurement and reporting

Pixel, Clarity, inquiry analysis and reports.

Video

The story behind the campaign

Trust isn't built with a single post

Green City II: the buyer's questions, a steady rhythm and proof of progress. 1:03

We're not starting from scratch

How communication changes when the audience already knows the project. 1:01

Campaigns for Green City

Target audience and campaign optimisation. 0:45

“

Trust isn't built with a single post.

From our video about Green City II

Audience

Who got in touch and when

56%

of calls came from Facebook, 44% from Instagram

60%

of calls came from men, 39% from women

64%

of inquiries arrive between 9:00 and 17:00

inquiries on Tuesdays, the strongest day of the week

Website

green-city.me in the last 30 days

Where visits come from

Google1.111

Facebook500

Direktno444

Instagram310

ChatGPT32

Sessions with a form submission

134

Sessions with a phone number click

Loading speed (LCP)

1.6 s

Portfolio

Stories we built together.

See our work

Event

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Create

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Muzej iznevjerenih obećanja, kutak sa Mustafinom pričom, Podgorica, oktobar 2025.

Solutions

Tiče te se and Tiče nas se

Pozornica na splavovima Plavskog jezera pred veče poezije, Dani borovnice, jul 2025.

Ads

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